Find out about Cruse Control's bespoke database
and CRM services
When FileMaker asked Cruse Control to provide
success stories for their web site, we found
it hard to choose!
There were so many,
from major implementations saving time, money
and energy, through innovative solutions to
specific problems. With FileMaker at their core,
innovation and creativity just flowed! Here is a
Centaur Communications are one of the UK's
largest independent business publishing and
information companies, Centaur publish a myriad
of quality titles for a range of professional
In 1996, Centaur
realised that their trusty card index system
needed to be computerised. The company was cross
platform with a 50/50 PC/Mac split, so FileMaker
was a clear choice.
From that initial
card index, FileMaker was used to created a
whole new extended method of working. The team
can log company details, make bookings, and send
booking confirmation forms direct to the client
either by fax or email.
an easily customised interface, unlike other
off-the-shelf products where changing the look
was difficult. It enables us to replicate the
look of our old card index system, so the
learning curve for staff was much reduced."
Stephen Marks, Mac Support Manager, Centaur
The system also
tracks and stores all revenue data for the
In addition, a log
is kept of all sales calls made by the various
sales reps, so they can keep abreast of all
their company contacts, and who needs calling
when. Now reps can move from publication to
publication, taking their system knowledge with
This solution is now
used for the majority of Centaur's printed
publications, for banner ads and web advertising
sales for related magazine web sites.
Better by Design.
Spinner Design is a specialist agency in
results driven consultancy and design for some
of the UK's most recognisable brands.
growing client list prompted a complete database
review, which highlighted the need for an
overhaul for both marketing and account
CONTACTS! and WorkflowPLUS! after a careful
review of a whole host of contact management
options available in the database marketplace.
"We decided to use
CONTACTS! and WorkflowPLUS! because it could be
customised totally for our needs, our staff were
familiar with using the Filemaker programme, and
Cruse Control provided us with impeccable
Jane Jones, Spinner
Not only did
WorkflowPLUS! meet and exceed their
specifications, but it also enabled Spinner to
stay with their existing FileMaker software and
experience - no steep learning curve or
expensive software replacements required!
Most importantly, it
enabled Spinner to be rapidly up and running in
their new system, reducing costly down time to a
Jane Jones of
Spinner sums up:
"The system is easy
to use, looks attractive and means we are
totally in control of recording our marketing
and account management activities.
We have been
delighted with the product and find the
additional consultancy service offered by Cruse
Control allows us to improve our customised
version as and when our business needs require."
The Strad is the classical music magazine
for all strings enthusiasts, from top
professionals to eager amateurs.
The Strad also
publishes two directories (online and printed):
The Strad Directory and the summer schools
publishers, Orpheus Publications, wanted to
create a flexible database system to offer
information about string summer schools held
worldwide. (Summer schools are intensive courses
in technique and repertoire.)
FileMaker developers Cruse Control for this
two-stage project, converting from an existing
but cumbersome 4D database.
"The solution that
Cruse Control offered to us was concise,
creative and above all cost effective. Moving to
FileMaker Pro makes our former print-only
databases online compatible."
Nikki Easton, Production Manager, Orpheus
internal system was required to collate all the
data on courses. The system needed to be easily
manageable, with the users able to change data
or add fields where required.
As each course can
be for up to 5 instrument categories, 10 levels
of ability and 19 contents categories, the
capability to log a category and convert it into
an easy-to-spot symbol was also important! Data
is coded in a specific way so that tags can be
added for the key in the printed directory.
The next phase saw
the database available online and searchable, as
well the data being used to print the annual
The stories continue. Cruse
Control have years of experience of bespoke
database requests from a diverse range of
clients. The combination of your understanding
of your needs and our skill in building
excellent bespoke databases makes it a certainty
that you will get exactly what you need and
In fact, if you need help in any area of
computing and are not sure where to start
looking - call us on 01923 842 295 - and we'll
be more than happy to point you in the right
Cruse Control Limited
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