CRM & contact relationship managementCONTACTS! / FileMaker
Contacts, companies, full contact history and marketing categories. CONTACTS! has been used as a starting point for many customised systems as well as as a standalone CRM.
Client work · Databases
Real business problems, turned into working systems.
These are examples of database solutions Cruse Control has created for clients: CRM, workflow, subscriptions, stock control, publishing, practice management and other specialist operational systems.
FileMaker development since 1998 · UK based · Claris Partner
Not every database starts from a blank page
Some requirements are best served by a bespoke system. Others can begin with an existing Cruse Control product and then be tailored around the organisation's particular workflow.
Cruse Control can also help extract information from existing databases and make it usable in other applications or new systems.
Examples of systems built for clients
Subscriptions managementFileMaker
Subscriptions for multiple magazines, with contact management, correspondence, bank letters and renewal prompting.
Order tracking & stock controlFileMaker
Book-order management with invoicing, stock control and reporting to analyse response to advertising and promotions.
Studio traffic managementFileMaker
A straightforward production-traffic system used to track design jobs through the studio, with status reporting, job history and budget monitoring for internal, external and freelance costs.
Freelance cost trackingFileMaker
Invoices logged against individual projects and checked against budget, with project reporting and cost analysis that could support future staffing decisions.
Practice managementFileMaker
Patient contacts, doctor referrals, correspondence and telephone activity, together with care records.
Direct marketing mail mergeFileMaker
Product and address information combined with reusable letter templates to produce regular personalised mailings.
Product developmentFileMaker
Licensed products tracked from concept to sign-off, including images at different development stages to maintain an accurate record of approved product details.
Publishing imprintsFileMaker
Details of book imprints, print-run quantities and associated merchandising recorded in one system.
Image databaseFileMaker
Original images catalogued from CD to create a searchable picture library and reduce the problems caused by misplaced transparencies and originals.
Fabric sampling & importingFileMaker
Fabric sample requests, content and wash-care information, suppliers, order tracking, shipping and commission statements managed together.
Ready-made foundations
Cruse Control's own products grew from the same kind of practical requirements shown above. They can be used as supplied or as foundations for more specialised systems.
CONTACTS!
CRM, contacts, marketing categories and communication history.
WorkflowPLUS!
Production traffic, jobs, costs and invoicing built around the CRM foundation.
Publish!
Advertising sales and subscriptions management for publishers.
Systems that reflect their time — and their purpose
Some examples on this page date from earlier generations of FileMaker and from workflows involving CDs, printed mailings or physical image libraries. They are retained because the underlying business problems — finding information, tracking work, controlling costs and keeping reliable records — remain recognisable today.
FileMaker expertise
FileMaker consultant UK · Data systems consultants UK · Bespoke database UK · CRM consulting UK